Beth "Math" Tasca is a graphic designer and illustrator with 9 years of experience across brand systems, campaign concepting, digital and interactive design, and motion graphics. They're a recovering fine artist — which means every system they build has texture, humanity, and the detail that makes something feel considered rather than produced.

Currently on the Brand & Creative team at Portland General Electric, Math leads design across multi-channel campaigns, illustration, interactive content, and motion — operating as a strategic partner to marketing and leadership rather than a production resource. They introduced annual creative strategy and audience analysis upstream in the planning cycle, and have presented concepts and recommendations to executive stakeholders from brief through final delivery.

Equally comfortable sketching with a pencil and selling a campaign concept to a room. Honest, vocal, and genuinely invested in asking the questions that lead to better work — including the ones about how work gets made, not just what gets made.

They live in Portland, OR with their dog Rocky.