Beth Tasca is a graphic designer with 9 years of experience working across brand, marketing, and UI — with a particular love for the place where hand-drawn humanity meets strategic design systems. Currently on the Brand team at Portland General Electric, they lead creative across multi-channel campaigns, illustration, motion graphics, digital and print. Beyond the craft, they're someone who looks at how work gets made and tries to make that better too — designing new creative processes, partnership models, and team structures that create the conditions for good work to happen.

A recovering fine artist, Beth brings analog thinking to digital work: building brand systems with texture, tactility, and a point of view, then executing them with precision across every touchpoint. They're equally at home sketching concepts with a pencil as they are pushing pixels in Figma — and equally comfortable in the craft as they are presenting to executive stakeholders.

Their work spans campaign concepting, packaging, landing page design, performance marketing creative, and interactive UX — always guided by the belief that the best design doesn't just look good, it makes people feel something. They live in Portland, OR with their dog Rocky.